Motion graphics to commemorate 20 years of Wikiloc and the 20 million people who explore the world with them.
Wikiloc was turning 20. At the same time, the platform reached 20 million users. Two numbers that align — and that deserved a film to match.
A motion graphics journey through Wikiloc's history, from its earliest days — shown through real screenshots of how the platform looked back then — all the way to where it stands today.
The second half shifts focus to the users: their routes, their landscapes, their adventures. Because without them, the 20 years don't exist.
The film closes with a tribute to the Wikiloc team — everyone who has built this from the inside over two decades.
The project was developed end-to-end, from concept to delivery. The storyboard was the starting point — crafted specifically for this brief — and defined the narrative structure of the film before a single scene was produced.
From there, the design, motion and animation were built as a coherent system: every transition, every typographic choice, every visual rhythm responds to decisions made in that concept phase.
Produced in multiple languages for international distribution: social media, corporate website and newsletters. The English version is the primary cut for international audiences.
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