A 3D commercial presenting the Insaeco product range in a natural setting. Working from an open brief from Grupo Soledad, I developed the concept, creative and art direction, and visual production, with contributions from Iván Mora and Pere Joan Company.
The project developed through animatics, styleframes and reviews with the client. It was delivered in landscape and portrait formats for its trade fair debut and subsequent use on social media.
Making-of and process. In the portrait comparison: top, animatic 1; middle, animatic 2; bottom, final film.
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