Collection of 3D pieces exploring different styles and techniques applied to the Monoceja wordmark — same composition, same camera angle, different results.
The premise was simple: take a single element — the wordmark from the old Monoceja logotype — and subject it to as many variations in style, material and 3D technique as possible. Same composition, same framing, completely different results.
The constraint works as a creative generator. By fixing the composition and camera angle, all the exploration is concentrated on the visual treatment: materials, lighting, textures, animation details.
Each piece starts from the same base file and diverges in art direction. Some explorations are subtle — a change of material or lighting scheme. Others are radical, with completely different visual languages applied to the same wordmark.
The project is a laboratory exercise: testing techniques, textures and approaches that can later be applied to client work.